Not All IT Service Proposals

Are Created Equal

When it comes to IT services and Managed Service Providers (MSPs), not all proposals are apples to apples. In fact, sometimes it’s more like apples to ribeyes.

If you’ve ever compared IT quotes and wondered why one was half the price of another — this guide is for you.

Let’s break down the common types of IT service models, their pros and cons, and what makes one approach better suited for your business than another.

1
Time and Materials

(a.k.a. “Call Us When You Need Us”)

This is the traditional, pay-as-you-go model — the “IT guy” you call when something breaks.

In this setup, you’re billed hourly plus any parts or expenses. It’s similar to calling Intuit when you get stuck doing your own taxes with TurboTax: you get help only when you reach out, and once the issue is fixed, the engagement ends.

Best suited for:

Small businesses with just a few computers and limited technology dependence — often where the owner still handles most tech decisions.

Pros:

  • You only pay for what you use
  • No contracts or long-term commitments
  • Easy to switch providers

Cons:

  • No preventative maintenance — issues are fixed only after they happen
  • Higher risk for downtime, data loss, and cyber threats
  • Minimal cybersecurity coverage
  • Cyber insurance claims may be denied due to lack of proactive management
IT service management software comparison​
Choosing the right MSP

2
Pre-Purchased Block Hours

This model is a small step up. You buy a block of support hours in advance at a discounted rate, but you still drive when and how that support is used.

Pros:

  • Slightly lower hourly rat
  • No ongoing monthly commitment
  • No ongoing monthly commitment

Cons:

  • Still reactive — nothing happens until you request help
  • Hours may expire or auto-renew
  • You may end up paying for unused hours

3
Basic Helpdesk Managed Services (MSP 1.0)

This is where the term Managed Services starts to come into play. Your provider installs monitoring tools to remotely maintain your computers and respond to issues as they arise. You’ll pay a monthly fee for support and basic system care.

Pros:

  • Predictable monthly billing
  • Remote monitoring and patching
  • Basic antivirus coverage
  • Faster response times than a solo IT technician
  • Access to a team rather than one person

Cons:

  • Still primarily reactive — issues are addressed after alerts trigger
  • Limited time for risk or compliance reviews
  • Cybersecurity is usually basic
  • May create a false sense of “everything is handled”

Caution:

Make sure you understand what’s included and what’s not — especially around backups, cybersecurity tools, and onsite work.

Types of Managed IT services
Co-managed IT services

4
Proactive MSP Services (MSP 2.0)

This model adds structure, strategy, and accountability. Alongside the helpdesk, MSPs include more robust cybersecurity, auditing, and consulting functions — often through a Virtual CIO (vCIO) role.

A mature MSP 2.0 provider will have a process for:

  • Regular technology alignment reviews
  • Cybersecurity audits and insurance application assistance
  • Strategic planning sessions

Pros:

  • More comprehensive cybersecurity coverage
  • Documented processes for improvement
  • Ongoing business and technology planning
  • Consistent, measurable results

Cons:

  • Higher monthly cost
  • Requires participation from leadership for planning
  • Longer-term contracts are common

Caveats:

Many MSPs say they offer vCIO or auditing, but only a few truly do. Ask:

“How much of your team’s time is dedicated to proactive consulting vs. reactive support?”

5
Truly Proactive MSP Services (MSP 3.0)

This model represents the most advanced level of Managed Services — one that few providers ever reach. It’s not built overnight, and it’s not maintained by chance. It’s the result of years of refining structure, process, and accountability — and it delivers a completely different client experience.

At DaZZee, we’ve spent the last decade perfecting this model. It’s exponentially more structured and process-driven than earlier MSP approaches. Every team member is assigned to a defined service delivery area — not a “jack-of-all-trades” role — which allows for true subject-matter expertise in every client interaction.

Each department has clear key performance indicators (KPIs) measured daily. This structure provides consistency, accountability, and a predictable experience for every client request and project.

MSP 3.0

Dedicated Departments and Clear Roles

In the MSP 3.0 model, roles aren’t blended — they’re specialized and aligned to outcomes:

  • Auditing & Alignment Teams

    Dedicated engineers perform regular audits to identify risk, liabilities, and misalignments with best practices. These reviews are documented and measured using formal scorecards, ensuring continuous improvement and visible progress.

  • vCIO (Virtual Chief Information Officer)

    The vCIO role evolves beyond traditional reporting. Rather than spending time recapping tickets or patch summaries, the focus is on innovation, strategic planning, and budgeting. These sessions are centered around your business goals — how technology can increase efficiency, strengthen competitiveness, and drive growth.

  • Security, Backup, and Standardization Teams

    Daily tasks such as patching, backups, and cybersecurity maintenance aren’t left to chance or handled “when time allows.” Dedicated teams ensure these foundational tasks are executed consistently, keeping your environment stable and secure.

  • Professional Services (Projects) Team

    This group manages new implementations with a focus on documentation, timelines, and successful handoffs — ensuring every solution is delivered completely and transferred seamlessly to your ongoing support team.

How This Impacts You

This structure creates a measurable reduction in reactive issues, faster response times, and more predictable operations.

By separating responsibilities, every part of your IT environment is managed by specialists who have the time, tools, and processes to excel in their focus areas.

Over time, you’ll see:

  • Fewer recurring issues

  • aster resolutions

  • More accurate forecasting and planning

  • Greater confidence in your technology investments

MSP type

What Makes DaZZee’s MSP 3.0 Different

Because our foundation is built on structure and measurement, we’re able to deliver next-generation services that most MSPs simply can’t sustain:

  • Dedicated Business Automation and AI Implementation Team — helping you integrate automation and AI into everyday operations to reduce manual work and increase efficiency.

  • Business Intelligence and Data Analytics Team — enabling you to turn data into decisions through clear reporting and insight dashboards.

  • Continuous Innovation and Strategic Partnership — focusing on how technology can help your business not just run, but compete and grow.

These capabilities don’t exist by accident — they exist by design. Our framework allows us to deliver consistent, measurable outcomes while continually expanding the services we can provide to our clients.

The Pros of This Approach:

  • Significantly fewer issues and faster resolution times
  • World-class customer service supported by specialized teams
  • Access to advanced technology services: AI, automation, and analytics
  • True strategic partnership focused on business outcomes
  • Increased efficiency, productivity, and profitability

The Cons:

  • Higher cost compared to lower-tier MSP models — but the ROI is measurable
  • Requires leadership engagement and commitment to process
  • Best suited for organizations that view technology as a strategic investment, not just an expense

Who MSP 3.0 Is For

This model is ideal for growing or mature organizations that value process, structure, and measurable improvement — businesses that want to get ahead of issues, not chase them.

If your organization is ready to treat technology as a competitive advantage, MSP 3.0 is where you belong.

Co Managed IT Services

6
Co-Managed IT Services

If you already have an internal IT person or small team, a co-managed approach might be your best fit and it can apply to any of the previous models as an option.

This model combines your in-house expertise with the depth and tools of an MSP — giving your internal staff access to enterprise-grade systems, specialized experts, and protection against single points of failure.

Benefits include:

  • Access to advanced tools and cybersecurity expertise

  • Reduced risk if an internal IT member leaves or becomes unavailable

  • Shared accountability and better coverage

Additional Considerations When Comparing MSPs

Before you sign a contract, keep these points in mind:

  • Pricing Model: Per-user vs. per-device — both are valid, but be sure you’re comparing the same type.

  • Onsite Fees: Ask whether onsite visits are included or billed separately.

  • Auditing & Alignment: Ensure there’s a dedicated, scheduled process — not ad hoc.

  • vCIO Role: Should focus on business strategy, not ticket reports

  • KPIs: Request metrics like tickets per endpoint, resolution times, and reactive hours per month.

  • Project Work: Projects typically aren’t included in monthly fees — and if they are, that may indicate corners are being cut.

  • Compliance: If you’re in a regulated industry (HIPAA, CMMC, PCI, SOC 2), make sure your MSP can prove process and certification.

Final Thoughts

The right MSP isn’t just a vendor — it’s a partner in your business success.

Choose the level of service that aligns with your growth goals, risk tolerance, and operational maturity.

Price matters, but it shouldn’t be the only factor.

Otherwise, you might find yourself making that classic mistake — comparing apples to ribeyes.

SCHEDULE A CALL AND LET’S GET YOUR IT WORKING FOR
YOU, NOT AGAINST YOU!